A high-performance port, a catalyst for the competitiveness of the national economy, driving sub-regional development and a key player in the positioning of Cameroon as a logistics platform for the Gulf of Guinea. This is what the port of Douala is looking for. This is the goal assigned to the new dynamics being implemented.
This is the will of the state strategist through the founding texts of the reform of the port sector taken in December 1998 and June 1999. It is the will of these men and women who get up early. Ports committed and concerned about the future of the Port of Douala. It is also our will.
Indeed, for some decades, the operating modes of commercial ports have been profoundly modified. These transformations, which are part of a new phase of globalization, require a new approach to the functioning of port services that integrates performance and logistical competitiveness into the heart of the port’s development programs.
This logic, breaking with the past, has already started at the Port of Douala-Bonaberi with the implementation of the aforementioned port reform, and must be enshrined in the process of standardization of all port activities, the modernization of its infrastructures in order to bring more added value to the port operators and more competitiveness to the Cameroonian economy.
The question of standardization, renovation and modernization of port structures and infrastructures therefore remains one of the major challenges of the new dynamic. With the support of the Government of the Republic and all the national and international partners, we intend to successfully conduct the reforms initiated for a Port of Douala-Bonaberi efficient, attractive and competitive.
The website of the port of Douala-Bonaberi relooked must reflect this new dynamic. It must be at the forefront of a communication in line with the new vision of which it is the reflection. This new vision, so that it is understood and better apprehended by all port stakeholders, must be comprehensible and visible. And this visibility must be carried by an offensive communication that calls for tools and channels (traditional and modern) most effective in order to echo what is now well done in the PAD namely: the development and reliability of its logistics; its power of attractiveness and accessibility; speed in operations, respect for ethical practices in all port operations, the fight against corruption and competitiveness.
The performance of a public or private institution therefore also closely depends on the effectiveness of the internal and external communication strategy put in place. This communication must accompany the ambition of top management in the short, medium and long term. Here, this ambition is to preserve and consolidate in its foundations the Autonomous Port of Douala as a major player in industrial and economic development with the many assets of our country. To preserve and consolidate its posture of gateway inevitable of Africa.